58 search results for “Special Guest Contributor”

Ecommerce Site Search Best Practices: How to Sell More to the People Who Want to Buy Now

Ecommerce Site Search Best Practices: How to Sell More to the People Who Want to Buy Now

Ecommerce Site Search: Best Practices and What to Look For in a Solution

In ecommerce, a wandering customer only means one thing: a lost customer. 

Period. Full stop. 

So, how do you save your site — and prospective customers — from that fate? 

The answer lies in implementing robust onsite search. 

Today’s article, direct from one of enterprise ecommerce’s leading voices, focuses on exactly what to look for in a third-party search solution along with core best practices to guide you … 

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Ecommerce Subscriptions: Lifting CLV 38%, Revenue 20% & Sales Beyond $30M

Ecommerce Subscriptions: Lifting CLV 38%, Revenue 20% & Sales Beyond $30M

Ecommerce Subscriptions: Lifting CLV 38%, Revenue 20% & Sales Beyond $30M

If you haven’t launched your own ecommerce subscription service … you’re missing out on a market growing at 4,461%. 

But where to start? And how do you optimize if you’ve already begun? 

Today we’re breaking the true business value of ecommerce subscriptions by exploring industry-wide data as well as how four different Shopify Plus merchants: 

  • Drove subscription revenue from 0 to 20% 
  • Increased paying subscribers 53% MoM 
  • Created a customer category worth +38% in LTV 
  • Sold $30M+ in subscriptions in less than a year 

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Email Marketing in Ecommerce: Tips from Sending 137+ Million in a Single Quarter

Email Marketing in Ecommerce: Tips from Sending 137+ Million in a Single Quarter

During the week of February 26, 2018, Oracle Bronto sent 13,308,546,572 emails on behalf of over 1,400 customers. It’s a staggering figure that means two things...

First, your customer’s inboxes are flooded, so standing out is tough.

Second, the death of email has been greatly exaggerated. In other words …

Email is simultaneously one of the most challenging sales channels and the most profitable.

In this guest post for Shopify Plus, Oracle Bronto Channel Manager Gabe Macaluso shares 5 tips so you can  create even better email marketing campaigns.

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Facebook Advertising: How to Win Over Your Customers in Less Than 8 Seconds

Facebook Advertising: How to Win Over Your Customers in Less Than 8 Seconds

The average attention span of a human today is only 8 seconds. 

And since we are bombarded with a steady flow of content online including photos, videos, messages, status updates, and advertisements, the competition for eyeballs and real estate on Facebook is steep.

Want to break through the noise and convert more customers on the Facebook platform?

You're in luck. Special guest contributor Tara Johnson, Lead Reporter, Retail at CPC Strategy shares her insights on how to do exactly that.

Read on to gain expert advice on Facebook marketing strategies and best practices.

 

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Global Fulfillment: A Guide to Finding the Right Shipping Partner

Global Fulfillment: A Guide to Finding the Right Shipping Partner

Global Fulfillment: A Guide to Finding the Right Shipping Partner Internationally

Mounting costs. Zero reliability. And a growing pile of customer complaints. 

Those are just a few of the fires global fulfillment can spark.

Naturally, given the rise of international ecommerce … going global is no longer a choice, but a necessity. 

If you find yourself in a similar situation — or, if you’re about to launch a new global ecommerce strategy — it’s time to consider an international fulfillment partner. Here’s how.

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How 3 Brands Scaled Their Ecommerce Subscription Model 100-350%

How 3 Brands Scaled Their Ecommerce Subscription Model 100-350%

Across the board, ecommerce subscriptions are seeing incredible growth. 

Between 2013 and 2016, visits to top subscription box websites increased 2,963% and sales rose by the billions. Of course, big numbers are often useless for practical application. 

That’s why — in this special guest post — we’ll look at how adding subscription-based products enabled … 

  • Kopari to increase their subscriptions by 100% 
  • Tiege Hanley to gain 10K+ Subscribers through vlogging 
  • BootayBag to grow their subscriber base by 350% in 2.5 years. 

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    How I Raised $1.1 Million Without a Network or Experience

    How I Raised $1.1 Million Without a Network or Experience

    ...No network? No contacts? No problem.

    A new year is just a few days away and there's no better time to start thinking about how you can get your business to do more next year. 

    That's why we've asked our friends at BlankLabel.com to share the story of exactly how they raised $1.1 Million dollars after five years of bootstrapping. 

    This essay breaks down the step-by-step process their team used including how they … 

    • Found VC & Angel funding contacts

    • Worked with recently funded entrepreneurs to get their pitch right

    • Materials they prepared when a VC invited them to pitch

    • And more

    This is an incredibly insightful piece that makes fundraising more approachable. 

     

     

     

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    How to Amass +110k Micro-Influencers on Instagram & Increase Referral Sales 300%

    How to Amass +110k Micro-Influencers on Instagram & Increase Referral Sales 300%

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    To quadruple sales, reduce customer acquisition costs, and create a loyal army of brand fanatics willing to sell your products for free … 

    You’re gonna have to do something most don’t: crack the Instagram code. 

    But we’re not talking Instagram marketing in the traditional sense. 

    Instead, today’s guest post — from the CEO of one of the world’s fastest-growing brands — illustrates the exact process being used to turn Instagram into a high-growth referral marketing engine powered by more than 100k highly engaged brand evangelists … 

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    How to Avoid the Hidden Cost of Black Friday, Cyber Monday Sales and Increase Customer Lifetime Value through Personalized Email

    How to Avoid the Hidden Cost of Black Friday, Cyber Monday Sales and Increase Customer Lifetime Value through Personalized Email

    Black Friday and Cyber Monday (BFCM) regularly break records, but not all of them are good …

    For 64% of retailers, shoppers acquired during BFCM have a lower lifetime value (LTV) than shoppers acquired at any other time of the year.

    Lucky, help has arrived.

    With the help of LoyaltyLion’s CEO, we’re examining exactly how to move customers from ‘one time’ to ‘repeat’ to ‘loyal.’

    The key? Personalization at every stage ...

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    How to Choose an Ecommerce Site Search Engine: 10 Criteria

    How to Choose an Ecommerce Site Search Engine: 10 Criteria

    How to Choose an Ecommerce Site Search Engine: 10 Criteria

    Picking the right ecommerce site search engine can be a confusing and tricky process. It’s a complicated field mired in nuances. 

    If you’re not on guard, it’s easy to fall victim to seductive features that won’t drive conversions. Worse, you can easily end up getting sold ecommerce site search features you’ll never use. 

    Today’s article isn’t a technical side-by-side comparison. Instead, it’s a step-by-step guide to help your choose the right ecommerce site search engine through 10 criteria and 5 must-ask questions … 

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