47 search results for “Special Guest Contributor”

The Seven Signs Your Supply Chain Is Hemorrhaging Money & How to Fix It

The Seven Signs Your Supply Chain Is Hemorrhaging Money & How to Fix It

The Seven Signs Your Supply Chain Is Hemorrhaging Money

For any company, running out of inventory is painful.

When you’re in the middle of a three-year 2,754% growth spurt, running out of inventory for a full six weeks is close to hell... 

For Spikeball, that’s exactly what happened in 2014.

If you’ve been hit with a supply chain or logistics issues, you know the pain firsthand. If you haven’t yet — the best way to deal with these issues is to prevent them.

Today, Sourcify CEO Nathan Resnick shares seven signs your supply chain is losing money, what they mean, and how your supply chain logistics can be drastically improved …

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How I Raised $1.1 Million Without a Network or Experience

How I Raised $1.1 Million Without a Network or Experience

...No network? No contacts? No problem.

A new year is just a few days away and there's no better time to start thinking about how you can get your business to do more next year. 

That's why we've asked our friends at BlankLabel.com to share the story of exactly how they raised $1.1 Million dollars after five years of bootstrapping. 

This essay breaks down the step-by-step process their team used including:

  • How they found VC & Angel funding contacts
  • How they worked with recently funded entrepreneurs to get their pitch right
  • What materials they had prepared when a VC invited them to pitch
  • And more

This is an incredibly insightful piece that makes fundraising more approachable. 

Also, I just wanted to say, thank you for an awesome 2015! We won't be publishing again until Monday, so we hope you have a fun and safe New Years celebration!

 

 

 

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Multi-Channel 101: Bringing Order to the Chaos of Managing all the Channels

Multi-Channel 101: Bringing Order to the Chaos of Managing all the Channels

Multi-channel leaves you with more questions than answers. 

  • How do you sync inventory?
  • Which warehouses do you ship out of to have the most efficient shipping times? 
  • How do you balance your own inventory with dropshipped inventory? 

It's overwhelming, but ignore it at your own risk. 

Today, nearly 3 out of 4 customers will shop from the same retailer through different channels. They may discover you on Amazon, buy again through your own website, and buy from you yet again from somewhere else. 

Fortunately, to help you make sense of it all, 
Sangram Kadam, the co-founder of Ordoro has written a primer on multi-channel that will help you understand all the moving pieces.

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Sales Tax Nexus: The Hidden Tax Pitfall That Puts Your Profits and Business at Risk

Sales Tax Nexus: The Hidden Tax Pitfall That Puts Your Profits and Business at Risk

Are you making a little-known accounting mistake that could cost you millions of dollars in profit loss — and even bankrupt your business?

You many not be aware that you need to pay taxes on sales made to customers in another state, but you do. 

In this post, Shopify Plus partner Avalara explains what is at stake and how you can protect your company from making the same mistake as so many other ecommerce businesses have.

Read on to avoid putting the future of your business at risk.

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What Is Ecommerce Automation? The Future of Scaling Your Business Is About Freeing Your Time for What Matters Most

What Is Ecommerce Automation? The Future of Scaling Your Business Is About Freeing Your Time for What Matters Most

What Is Ecommerce Automation

Shopify Flow is the first ecommerce automation platform that reduces manual tasks and frees your organization to focus on what matters. Growing bigger, faster. 

It’s no secret what leads to growth. 

  • Save time 
  • Save money 
  • Sell more 

The trouble with high-volume ecommerce is that third ingredient. Selling more can actually be growth’s worst enemy. 

As your sales increase, so do manual tasks, repetition, and complexity. The only solutions feel like devoting more time, which costs more money.

Until now.

Welcome to the future of ecommerce … automation.

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Why the Mobile Accessibility of Your Store Is More Important Than Ever

Why the Mobile Accessibility of Your Store Is More Important Than Ever

More than 21 million Americans report having vision problems. 

Moreover, 22% of the population have some kind of disability. 

Yet, for many ecommerce retailers, this group of potential customers is widely ignored. 

Today, our guest contributor from Something Digital would like to help you change that and help you become more accessible to all of your site's visitors. 

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Multi-Channel Attribution: Demystify Your Traffic & Optimize Your ROI

Multi-Channel Attribution: Demystify Your Traffic & Optimize Your ROI

Multi-Channel Attribution

Measuring the effectiveness of multi-channel marketing comes down to two questions: 

(1) Where do your visitors come from? 

(2) What do those visitors do once they arrive? 

Unfortunately, for high-volume merchants whose campaigns spans the billion dollar online-to-offline divide … 

Answering those two questions can feel like a complete mystery.

Good news … it doesn’t have to be. 

The truth is demystify your traffic and optimizing your ROI can both be accomplished through the right application of multi-channel attribution. And you can do that with a tool most every ecommerce organization already uses …

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How The Hundreds Creates Culture, Content, and (Then) Commerce

How The Hundreds Creates Culture, Content, and (Then) Commerce

After Supreme's $1 billion valuation by the Carlyle Group, streetwear is undeniably the hottest thing in fashion right now... 

And yet, only a handful of brands stick around to see success. For nearly 15 years, The Hundreds has stayed true to its customers through its content and relationship with streetwear culture. 

The Hundreds Editor-in-Chief Alina Nguyen explains how exactly they've managed to differentiate themselves through content. 

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How to Increase Your B2B Conversion Rate in Ecommerce and Online Sales

How to Increase Your B2B Conversion Rate in Ecommerce and Online Sales

How to Increase Your B2B Conversion Rate in Ecommerce and Online Sales

The Amazon Effect has been upon us for years, a new normal for retailers where total customer dedication is king. 

Shoppers now expect fast. And they expect custom. If you can’t offer a buying experience that's streamlined, tailored, and personal ... watch as consumers flock to someone who can. 

And B2B ecommerce is no exception … 

The secret lies in conversion rate optimization, the principles of which are all about speaking directly to your customer, showing them you care, and forecasting what will turn them from passive browser to active shopper. 

Today’s special guest post from Michael Noble, CEO at Apruve, offers exactly that …

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5 Easy Tips For Getting Started With Conversion Rate Optimization

5 Easy Tips For Getting Started With Conversion Rate Optimization

Get started with Conversion Optimization

Earn more money without having to buy more traffic? 

You'd think it would be easy, but nurturing a testing culture in some companies can be a challenge — you may have to inspire, convince or cajole the nay-sayers to get them excited about conversion optimization.

Fortunately, we got Michael St. Laurent of world class optimization agency WiderFunnel.com, to write an essay to help you get the buy-in you need internally to start building a testing program that will pay out dividends. 

In this article, you'll find 5 easy tips to help you get immediate wins and build a culture that thrives on optimization. 

 

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