63 search results for “Special Guest Contributor”

‘Emotional Ecommerce’ Increases Repeat Purchases 80%, Retention 58%

‘Emotional Ecommerce’ Increases Repeat Purchases 80%, Retention 58%

When high-growth ecommerce companies shift their focus away from transactional short-term relationships to building long-term emotional customer relationships, they see dramatic business results. 

  • inkbox increased repeat purchases by 80% in one month. 
  • Evy’s Tree lifted retention 58% while reducing monthly ad spend $1,000. 
  • Baby Tula’s 85,500 members earned 4.21 million points with a 24% redemption rate during the program’s first 30 days. 

In this special guest contribution, Smile Senior Rewards Specialist Stuart Arsenault covers how to turn transactional shopper relationships into emotional customer relationships … 

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9 Lessons from 250,917,080 Ecommerce Site Searches

9 Lessons from 250,917,080 Ecommerce Site Searches

Despite its ability to increase conversions by nearly double and — in some cases — account for upwards of 13.8% of a site’s overall revenue … 

Most ecommerce sites don’t support on-site search as they should. 

In this special guest post, Klevu’s Miles Tinsley shares nine lessons he's learned from 250,917,080 onsite searches to make your own onsite search more effective and profitable. 

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How to Create a Brand People Can’t Forget: Purple Mattress on Product, Voice, and Culture

How to Create a Brand People Can’t Forget: Purple Mattress on Product, Voice, and Culture

Goldilocks, Sasquatch, and a sumo wrestler walk into a bar … 

Well, not so much a bar as the $15 billion mattress industry. 

Excluding traditional brick-and-mortar retailers, Purple Mattress competes with over 200 “bed-in-a-box” merchants where the barriers to entry are low and the profit margins are high. 

But, none of that really matters. Not according to Savannah Turk, Director of Communications at Purple. 

Here’s how Purple competes … 

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The Rules for Creating Quality Ecommerce Content on Instagram: Service Before Sales

The Rules for Creating Quality Ecommerce Content on Instagram: Service Before Sales

The Rules for Creating Quality Ecommerce Content on Instagram

At its core, Instagram is a content platform.

That can sound obvious, but it means the core of your Instagram marketing strategy has to be about quality content.

Before showcasing products. Before influencer campaigns. Before ads and shoppable feeds. Before anything ecommerce related, your content is what draws people in and gets you Instagram followers in the first place.

In other words, service comes before sales.

Whether that means helping your audience solve a problem or just entertaining them, quality content is the difference between just having a presence online and making a real impact on your audience.

How do you do that?

And what exactly does quality content on Instagram look like for ecommerce?

Those are the questions, we'll answer today …

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International Ecommerce Issues: How to Diagnose Global Barriers with Analytics

International Ecommerce Issues: How to Diagnose Global Barriers with Analytics

International Ecommerce Issues: How to Diagnose Global Barriers with Analytics

International ecommerce hinges on creating localized expressions of your business, storefront, and products. 

Unfortunately, the challenges to going global are notoriously difficult. Cultural diversity, the need to sell in multiple currencies and language, payment preferences, tax laws, and government regulations all create issues not easily overcome. 

In fact, even diagnosing the challenges particular to your business can be a challenge unto itself. 

The answer lies in analytics … 

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10 B2B Ecommerce Trends: Characteristics for Growth in the New (Online) World

10 B2B Ecommerce Trends: Characteristics for Growth in the New (Online) World

10 B2B Ecommerce Trends: Characteristics for Growth in the New (Online) World

What do Beanie Babies, Bop It, the Nintendo Virtual Boy, and the Apple Newton have to do with B2B ecommerce?

One word: trends.

In every case, success and failure — frenzy or flop — turned and continues to turn on an organization's ability to match their product, their marketing, and their approach to sales … with exactly what the wider culture wants.

In the case of B2B ecommerce, ten trends define the characteristics of growth. Here's what they are and how to apply them …

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Ecommerce Partnerships: 8 Lessons from 1,103 Stores and $500+ Million in Sales

Ecommerce Partnerships: 8 Lessons from 1,103 Stores and $500+ Million in Sales

Whether they’re technology platforms that power your store’s infrastructure or specialized tools that extend your store's capabilities, ecommerce allies can make the difference between sustained growth and overreaching ... 

Learn how to work with the partners that power your store, so you can stay focused on your business’ core competencies. 

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Multi-Channel Attribution: Demystify Your Traffic & Optimize Your ROI

Multi-Channel Attribution: Demystify Your Traffic & Optimize Your ROI

Multi-Channel Attribution

Measuring the effectiveness of multi-channel marketing comes down to two questions: 

(1) Where do your visitors come from? 

(2) What do those visitors do once they arrive? 

Unfortunately, for high-volume merchants whose campaigns spans the billion dollar online-to-offline divide … 

Answering those two questions can feel like a complete mystery.

Good news … it doesn’t have to be. 

The truth is demystify your traffic and optimizing your ROI can both be accomplished through the right application of multi-channel attribution. And you can do that with a tool most every ecommerce organization already uses …

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