58 search results for “Special Guest Contributor”

The Rules for Creating Quality Ecommerce Content on Instagram: Service Before Sales

The Rules for Creating Quality Ecommerce Content on Instagram: Service Before Sales

The Rules for Creating Quality Ecommerce Content on Instagram

At its core, Instagram is a content platform.

That can sound obvious, but it means the core of your Instagram marketing strategy has to be about quality content.

Before showcasing products. Before influencer campaigns. Before ads and shoppable feeds. Before anything ecommerce related, your content is what draws people in and gets you Instagram followers in the first place.

In other words, service comes before sales.

Whether that means helping your audience solve a problem or just entertaining them, quality content is the difference between just having a presence online and making a real impact on your audience.

How do you do that?

And what exactly does quality content on Instagram look like for ecommerce?

Those are the questions, we'll answer today …

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International Ecommerce Issues: How to Diagnose Global Barriers with Analytics

International Ecommerce Issues: How to Diagnose Global Barriers with Analytics

International Ecommerce Issues: How to Diagnose Global Barriers with Analytics

International ecommerce hinges on creating localized expressions of your business, storefront, and products. 

Unfortunately, the challenges to going global are notoriously difficult. Cultural diversity, the need to sell in multiple currencies and language, payment preferences, tax laws, and government regulations all create issues not easily overcome. 

In fact, even diagnosing the challenges particular to your business can be a challenge unto itself. 

The answer lies in analytics … 

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Sales Tax Nexus: The Hidden Tax Pitfall That Puts Your Profits and Business at Risk

Sales Tax Nexus: The Hidden Tax Pitfall That Puts Your Profits and Business at Risk

Are you making a little-known accounting mistake that could cost you millions of dollars in profit loss — and even bankrupt your business?

You many not be aware that you need to pay taxes on sales made to customers in another state, but you do. 

In this post, Shopify Plus partner Avalara explains what is at stake and how you can protect your company from making the same mistake as so many other ecommerce businesses have.

Read on to avoid putting the future of your business at risk.

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Ecommerce Partnerships: 8 Lessons from 1,103 Stores and $500+ Million in Sales

Ecommerce Partnerships: 8 Lessons from 1,103 Stores and $500+ Million in Sales

Whether they’re technology platforms that power your store’s infrastructure or specialized tools that extend your store's capabilities, ecommerce allies can make the difference between sustained growth and overreaching ... 

Learn how to work with the partners that power your store, so you can stay focused on your business’ core competencies. 

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Multi-Channel Attribution: Demystify Your Traffic & Optimize Your ROI

Multi-Channel Attribution: Demystify Your Traffic & Optimize Your ROI

Multi-Channel Attribution

Measuring the effectiveness of multi-channel marketing comes down to two questions: 

(1) Where do your visitors come from? 

(2) What do those visitors do once they arrive? 

Unfortunately, for high-volume merchants whose campaigns spans the billion dollar online-to-offline divide … 

Answering those two questions can feel like a complete mystery.

Good news … it doesn’t have to be. 

The truth is demystify your traffic and optimizing your ROI can both be accomplished through the right application of multi-channel attribution. And you can do that with a tool most every ecommerce organization already uses …

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10 B2B Ecommerce Trends: Characteristics for Growth in the New (Online) World

10 B2B Ecommerce Trends: Characteristics for Growth in the New (Online) World

10 B2B Ecommerce Trends: Characteristics for Growth in the New (Online) World

What do Beanie Babies, Bop It, the Nintendo Virtual Boy, and the Apple Newton have to do with B2B ecommerce?

One word: trends.

In every case, success and failure — frenzy or flop — turned and continues to turn on an organization's ability to match their product, their marketing, and their approach to sales … with exactly what the wider culture wants.

In the case of B2B ecommerce, ten trends define the characteristics of growth. Here's what they are and how to apply them …

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Instagram Influencer Marketing: Three Steps to Unleash the Power of Social Celebrities in Ecommerce

Instagram Influencer Marketing: Three Steps to Unleash the Power of Social Celebrities in Ecommerce

How to Supercharge Your Instagram Sales Funnel (Because We Built a Multimillion-Dollar Business Doing It)

“Social media has changed …”

Fill in the blank with just about anything — relationships, marketing, ecommerce, parenting — and you’ve got yourself a viral headline in the making.

Unfortunately, you’ve also got every chance in the world for click bait, cliche, and … crap.

Today, we’re taking a risk.

Not only are we kicking things off with “Social media has changed …” but we’re also taking aim at one of the most overused buzzwords online: Instagram influencer marketing.

The good news is this might just be the most in-depth, data-backed, uber-practical article on Instagram influencer marketing ever.

From direct influencer and agency contributions to exact copies of outreach messages and emails right down to a Google Sheets video, this one is good …

 

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How I Raised $1.1 Million Without a Network or Experience

How I Raised $1.1 Million Without a Network or Experience

...No network? No contacts? No problem.

A new year is just a few days away and there's no better time to start thinking about how you can get your business to do more next year. 

That's why we've asked our friends at BlankLabel.com to share the story of exactly how they raised $1.1 Million dollars after five years of bootstrapping. 

This essay breaks down the step-by-step process their team used including:

  • How they found VC & Angel funding contacts
  • How they worked with recently funded entrepreneurs to get their pitch right
  • What materials they had prepared when a VC invited them to pitch
  • And more

This is an incredibly insightful piece that makes fundraising more approachable. 

Also, I just wanted to say, thank you for an awesome 2015! We won't be publishing again until Monday, so we hope you have a fun and safe New Years celebration!

 

 

 

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Top Omni-Channel Logistics & Supply Chain Challenges Ecommerce Founders Must Face

Top Omni-Channel Logistics & Supply Chain Challenges Ecommerce Founders Must Face

Top Omni-Channel Logistics & Supply Chain Challenges in Ecommerce

Today’s ecommerce customer wants it all. And they want it all … right now.

From combining retail locations and online stores, from trying it on to trying it out, from not just purchasing through a variety of interconnected channels but aligning those channels for real-time inventory availability and fulfillment via a host of delivery or pickup choices.

Omni-channel logistics presents an answer. But not before facing four key challenges …

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