46 search results for “Aaron Orendorff”

How Jones Soda Saved Itself from a Decade of Unprofitability and $58 Million in Losses

How Jones Soda Saved Itself from a Decade of Unprofitability and $58 Million in Losses

How Jones Soda Saved Itself from a Decade of Unprofitability

The road to success is rarely as clean as the myths and the legends.

Even massive wins are no guaranteed of continued boom.

In 2006, Jones Soda hit $39 million on annual revenue. They were media darlings — everyone from Fast Company to Inc. to Entrepreneur to Bloomberg News.

And then, everything fell apart.

Over nine years without a profit, laying off 40% of their workforce, and getting delisted from NASDAQ were just a few of the highlights (or rather, lowlights).

This is the true story of their rise from dead ...

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How ORO LA Became a Multi-Million Dollar Fashion Brand in Two Years by Fueling Shopping on Instagram with “Imagination”

How ORO LA Became a Multi-Million Dollar Fashion Brand in Two Years by Fueling Shopping on Instagram with “Imagination”

How ORO LA Became a Multi-Million Dollar Fashion Brand in Two Years by Fueling Shopping on Instagram with Imagination

Can a picture build a brand? Can it launch a business? And can it sustain high-volume growth over the long term? 

For any ecommerce organization investing in Instagram, those are big questions. 

And even though Instagram is one of the few social networks that genuinely loves products and brands … they’re not easy to answer. 

Unless, that is, you’ve built a multi-million dollar fashion brand through Instagram in just two years. 

That’s exactly what Kevin Dao from ORO Los Angeles has done. And his secret comes down to a words you probably wouldn’t expect … imagination

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How to Be Successful When Success Is the Problem

How to Be Successful When Success Is the Problem

How to Be Successful … When Success Is the Problem

Plenty of people talk about how to become successful … but few talk about the dark side of what happens next. 

According to Ed Catmull, President of Pixar and Disney Animation Studios, something profoundly strange happens when a person discovers how to be successful.

Success becomes the problem. 

The only way to combat it is to learn how to save yourself from your own success …

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How to Drive High-Intent Ecommerce Visitors Toward Buying and Eliminate Anything That Stands in the Way

How to Drive High-Intent Ecommerce Visitors Toward Buying and Eliminate Anything That Stands in the Way

High-Intent Ecommerce Visitors

Hunters. They’re the visitors you’ve been waiting for.

They don’t come to mindlessly stumble around. They’re not here to return something.

Hunters come in with one urgent desire: to buy.

But be cool ... and don’t get ahead of yourself.

If dead-end searches, low-converting product pages, and abandoned carts teach us anything, it’s that sites are often the very things that get in the way.

Driving high-intent ecommerce visitors to the sale means answers three questions (and eliminating anything that doesn't move them forward) ...

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Instagram Ecommerce Strategy: How to Create an Organic Marketing Plan

Instagram Ecommerce Strategy: How to Create an Organic Marketing Plan

How to Create an Organic Ecommerce Instagram Strategy

The business case for Instagram ecommerce is strong.

Advertising is exploding.

And the tools for selling natively are on their way.

Unfortunately, for high-volume merchants, all that paid action rests on an organic ecommerce Instagram strategy that can feel like a total mystery.

Good news. It’s not.

In fact, creating an organic Instagram ecommerce strategy comes down to just five commandments.

These are the Thou Shalts and Thou Shalt Nots upon which everything else you do either stands ... or crumbles.

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Intuitive Copywriting: How to Say The Right Thing, in The Right Place, at The Right Time

Intuitive Copywriting: How to Say The Right Thing, in The Right Place, at The Right Time

Mastering the Three Predictable ‘Hops’ Visitors Make Through Your Ecommerce Copy

How visitors interact with your website is a science all on its own.

Unfortunately, just surveying the tools to collect data -- let alone implement changes -- is enough to leave you feeling hopelessly outgunned.

Good news … optimizing on-page activity doesn’t have to be mysterious, especially when it comes to your copy.

Instead, all it comes down to are three elements of instinctual copy that visitors predictable ‘hop’ across on their journey through your site.

Oh, and number three is a game-changer ...

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Inventory Management Systems: Facing the Challenges and Finding a Solution

Inventory Management Systems: Facing the Challenges and Finding a Solution

Inventory Management Systems: Facing the Challenges and Finding a Solution

What, why, and how to find the right inventory management system (IMS) — i.e., order management system (OMS) — for your high-growth ecommerce business. 

Logistics isn’t the sexiest topic in ecommerce. But, it is one of the most destructive. 

In fact, managing your inventory and orders through an ad hoc combination of spreadsheets, apps, one-off workarounds, and in-house printing can be near crippling. 

The solution most high-volume organizations turn to is an inventory management system (IMS). Unfortunately, the only thing worse than not have an IMS to streamline and optimize your logistics … is picking the wrong partner

As one merchant told us in preparation for today’s article, their IMS has been “the source of almost every problem in my working life over the last year.” 

Here’s how to avoid that fate … 

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Is Shopify Plus a Scalable Ecommerce Platform for Enterprises?

Is Shopify Plus a Scalable Ecommerce Platform for Enterprises?

Is Shopify Plus a Scalable Ecommerce Platform for Enterprises?

Enterprise ecommerce requires enterprise scalability … without pulling your focus or your budget away from what really matters. 

This necessity enables Fashion Nova — the fourth most Googled fashion brand of 2017 and the fastest-growing fashion brand in history — to perform flawlessly. 

It’s how Kylie Cosmetics served up 200,000 happy visitors simultaneously and how Death Wish Coffee generated and fulfilled +$2K sales a minute after a Super Bowl commercial. 

Still, is Shopify Plus a scalable ecommerce platform for enterprises? 

Let’s find out … 

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Loyalty Program Examples: 25 Strategies & 100+ Stats from Ecommerce & Retail

Loyalty Program Examples: 25 Strategies & 100+ Stats from Ecommerce & Retail

Loyalty Programs: 23 Strategies & 100+ Stats from Ecommerce and Retail’s Best

By every imaginable metric, loyal customers are the lifeblood of business. 

And yet, “60-80% of customers who describe themselves as satisfied do not go back to do more business with the company that initially satisfied them.” 

Loyalty programs — online or offline — offer a solution. 

But only, if you can learn and optimize from the very best … 

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