Facebook's ad targeting power is unprecedented.
Having the ability to target a person's likes, interests, zipcodes, marital and children status is an absolute dream. With a little extra attention to detail, you can improve the relevancy of your ad 10 fold, and stand out in virtually any local market.
So answer me this; why is my newsfeed always showing me ads that don't seem to "get" me.
Even if they understood my local language a little bit (I live in New England) and called something "Wicked Awesome" it would be much more likely to grab my attention.
That's what this article from Chadd Powell of Hanapin Marketing is all about. It's building on the Andrea's article from Monday, and shows you what you can do to start applying localization techniques to your ads, to be more relevant, improve CTR, and ultimately conversions.