58 search results for “Special Guest Contributor”

Multi-Channel Customer Acquisition: 7 Tips from $3.7M+ in Ad Spend

Multi-Channel Customer Acquisition: 7 Tips from $3.7M+ in Ad Spend

Multi-Channel Customer Acquisition: 7 Tips from $3.7M+ in Ad Spend

You know you have a great product, now you need other people to know. 

The problem is you also know that acquiring new visitors and customers is costly. In fact, 92% of online shoppers don’t become new customers on their first visit … nor do they even have that intention. 

How do you improve conversion rates, increase sales, and drive higher returns on your ad spend? 

The answer lies in building multi-channel campaigns for new customer acquisition … 

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Facebook Advertising: How to Win Over Your Customers in Less Than 8 Seconds

Facebook Advertising: How to Win Over Your Customers in Less Than 8 Seconds

The average attention span of a human today is only 8 seconds. 

And since we are bombarded with a steady flow of content online including photos, videos, messages, status updates, and advertisements, the competition for eyeballs and real estate on Facebook is steep.

Want to break through the noise and convert more customers on the Facebook platform?

You're in luck. Special guest contributor Tara Johnson, Lead Reporter, Retail at CPC Strategy shares her insights on how to do exactly that.

Read on to gain expert advice on Facebook marketing strategies and best practices.

 

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Personalized Shopping: How Well Are You Paying Attention to Customer Data?

Personalized Shopping: How Well Are You Paying Attention to Customer Data?

How Well Do You Know Your Customers?

Here's a question for you...

Are you really paying attention to your customer data to create unique experiences, or just relying on apps to do the job for you?

Bridge Mellichamp from Stitch Labs is back this week with another article in their series about making sense of your data. 

This one breaks down different examples of how data can be used to create more personal experiences for your customers, the potential pitfalls of not doing so, and some ideas on how you can direct your apps to act more intelligently on the data you have - instead of being content with whatever results they provide. 

Great read over a cup of coffee, and great stuff to think about as the week gets underway. 

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The Seven Signs Your Supply Chain Is Hemorrhaging Money & How to Fix It

The Seven Signs Your Supply Chain Is Hemorrhaging Money & How to Fix It

The Seven Signs Your Supply Chain Is Hemorrhaging Money

For any company, running out of inventory is painful.

When you’re in the middle of a three-year 2,754% growth spurt, running out of inventory for a full six weeks is close to hell... 

For Spikeball, that’s exactly what happened in 2014.

If you’ve been hit with a supply chain or logistics issues, you know the pain firsthand. If you haven’t yet — the best way to deal with these issues is to prevent them.

Today, Sourcify CEO Nathan Resnick shares seven signs your supply chain is losing money, what they mean, and how your supply chain logistics can be drastically improved …

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Email Marketing in Ecommerce: Tips from Sending 137+ Million in a Single Quarter

Email Marketing in Ecommerce: Tips from Sending 137+ Million in a Single Quarter

During the week of February 26, 2018, Oracle Bronto sent 13,308,546,572 emails on behalf of over 1,400 customers. It’s a staggering figure that means two things...

First, your customer’s inboxes are flooded, so standing out is tough.

Second, the death of email has been greatly exaggerated. In other words …

Email is simultaneously one of the most challenging sales channels and the most profitable.

In this guest post for Shopify Plus, Oracle Bronto Channel Manager Gabe Macaluso shares 5 tips so you can  create even better email marketing campaigns.

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Native Advertising for Ecommerce: From Content Discovery to Scaling Sales

Native Advertising for Ecommerce: From Content Discovery to Scaling Sales

Native Advertising for Ecommerce: From Content Discovery to Scaling Sales

Clickbait. Vanity traffic. Ad spend you’ll never see a return on. 

Those are just a few of the assumptions most ecommerce businesses make about native advertising — also known as content discovery. 

The truth is … native distribution of content marketing is rapidly becoming the fourth leg of the ecommerce stool. Especially for businesses who have already pushed other channels to their limits. 

Today, we’re taking a high-growth look at how to create, optimize, and scale native advertising in ecommerce … 

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‘Emotional Ecommerce’ Increases Repeat Purchases 80%, Retention 58%

‘Emotional Ecommerce’ Increases Repeat Purchases 80%, Retention 58%

When high-growth ecommerce companies shift their focus away from transactional short-term relationships to building long-term emotional customer relationships, they see dramatic business results. 

  • inkbox increased repeat purchases by 80% in one month. 
  • Evy’s Tree lifted retention 58% while reducing monthly ad spend $1,000. 
  • Baby Tula’s 85,500 members earned 4.21 million points with a 24% redemption rate during the program’s first 30 days. 

In this special guest contribution, Smile Senior Rewards Specialist Stuart Arsenault covers how to turn transactional shopper relationships into emotional customer relationships … 

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The Rules for Creating Quality Ecommerce Content on Instagram: Service Before Sales

The Rules for Creating Quality Ecommerce Content on Instagram: Service Before Sales

The Rules for Creating Quality Ecommerce Content on Instagram

At its core, Instagram is a content platform.

That can sound obvious, but it means the core of your Instagram marketing strategy has to be about quality content.

Before showcasing products. Before influencer campaigns. Before ads and shoppable feeds. Before anything ecommerce related, your content is what draws people in and gets you Instagram followers in the first place.

In other words, service comes before sales.

Whether that means helping your audience solve a problem or just entertaining them, quality content is the difference between just having a presence online and making a real impact on your audience.

How do you do that?

And what exactly does quality content on Instagram look like for ecommerce?

Those are the questions, we'll answer today …

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Using Facebook Ads to Make Local Markets Adore You

Using Facebook Ads to Make Local Markets Adore You

Talk to your market like you're a local.

Facebook's ad targeting power is unprecedented.

Having the ability to target a person's likes, interests, zipcodes, marital and children status is an absolute dream. With a little extra attention to detail, you can improve the relevancy of your ad 10 fold, and stand out in virtually any local market.  

So answer me this; why is my newsfeed always showing me ads that don't seem to "get" me.

Even if they understood my local language a little bit (I live in New England) and called something "Wicked Awesome" it would be much more likely to grab my attention.

That's what this article from Chadd Powell of Hanapin Marketing is all about. It's building on the Andrea's article from Monday, and shows you what you can do to start applying localization techniques to your ads, to be more relevant, improve CTR, and ultimately conversions.  

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