55 search results for “Aaron Orendorff”

How Channelling “Your Inner Ten-Year-Old” Is the Secret to Brandon Steiner’s $50 Million Empire

How Channelling “Your Inner Ten-Year-Old” Is the Secret to Brandon Steiner’s $50 Million Empire

The Secret to Steiner Sports $50 Million Memorabilia Empire

For almost thirty years, Steiner Sports has thrived in an industry fraught with knockoffs, price confusion and broken dreams.

They've not only built a $50 million empire playing on the same field as ecommerce Goliaths like Ebay and Amazon, they've also learned how to earn the trust of mega-influencers like Derrick Jeter, Victor Cruz, and Eli Manning ... all without losing sight of their customers.

So what's Brandon Steiner's secret?

"I still got that ten-year-old in me."

Find out why channelling your own inner ten-year-old should be the secret your ecommerce empire too.

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How Jones Soda Saved Itself from a Decade of Unprofitability and $58 Million in Losses

How Jones Soda Saved Itself from a Decade of Unprofitability and $58 Million in Losses

How Jones Soda Saved Itself from a Decade of Unprofitability

The road to success is rarely as clean as the myths and the legends.

Even massive wins are no guaranteed of continued boom.

In 2006, Jones Soda hit $39 million on annual revenue. They were media darlings — everyone from Fast Company to Inc. to Entrepreneur to Bloomberg News.

And then, everything fell apart.

Over nine years without a profit, laying off 40% of their workforce, and getting delisted from NASDAQ were just a few of the highlights (or rather, lowlights).

This is the true story of their rise from dead ...

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How ORO LA Became a Multi-Million Dollar Fashion Brand in Two Years by Fueling Shopping on Instagram with “Imagination”

How ORO LA Became a Multi-Million Dollar Fashion Brand in Two Years by Fueling Shopping on Instagram with “Imagination”

How ORO LA Became a Multi-Million Dollar Fashion Brand in Two Years by Fueling Shopping on Instagram with Imagination

Can a picture build a brand? Can it launch a business? And can it sustain high-volume growth over the long term? 

For any ecommerce organization investing in Instagram, those are big questions. 

And even though Instagram is one of the few social networks that genuinely loves products and brands … they’re not easy to answer. 

Unless, that is, you’ve built a multi-million dollar fashion brand through Instagram in just two years. 

That’s exactly what Kevin Dao from ORO Los Angeles has done. And his secret comes down to a words you probably wouldn’t expect … imagination

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Instagram Ecommerce Strategy: How to Create an Organic Marketing Plan

Instagram Ecommerce Strategy: How to Create an Organic Marketing Plan

How to Create an Organic Ecommerce Instagram Strategy

The business case for Instagram ecommerce is strong.

Advertising is exploding.

And the tools for selling natively are on their way.

Unfortunately, for high-volume merchants, all that paid action rests on an organic ecommerce Instagram strategy that can feel like a total mystery.

Good news. It’s not.

In fact, creating an organic Instagram ecommerce strategy comes down to just five commandments.

These are the Thou Shalts and Thou Shalt Nots upon which everything else you do either stands ... or crumbles.

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Replatforming: The Scariest Word in Ecommerce or the Most Hopeful?

Replatforming: The Scariest Word in Ecommerce or the Most Hopeful?

How to Create an Organic Ecommerce Instagram Strategy

Let’s be honest, replatforming is uncomfortable work.

Whether you’ve gone through your own nightmare, listened to a friend’s, or just read the horror stories online … few words are more stomach turning than replatforming.

Unfortunately, fear is what hold many merchants back from ecommerce greatness.

“Better the devil I know, than the devil I don’t.”

If you’re thinking about replatforming — or, if the pain of your current platform outweights the fear of change — then let’s examine a few questions no project should start without …

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Why the Three Worst Lies in Business Are the Ones We Tell Ourselves

Why the Three Worst Lies in Business Are the Ones We Tell Ourselves

Why the Three Worst Lies in Business Are the Ones We Tell Ourselves

“Lying to ourselves is more deeply ingrained than lying to others.”

― Fyodor Dostoyevsky

Self-deception is a funny thing. As much as we prize the truth, we’re not exactly designed to handle it.

Cognitively, I mean.

The barrage of decisions we face day in and day out anchors us to the status quo. Usually that’s a good thing. But when it comes to change — especially change in business — our normally helpful defaults turn on us.

The good news is self-deception is anything but unique. In fact, the rationalizations holding you back can be traced to three fundamental lies … 

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Facebook Chatbots for Ecommerce: Human Versus Inhuman

Facebook Chatbots for Ecommerce: Human Versus Inhuman

Facebook Messenger for Ecommerce

Inhuman. Robotic. Faceless. 

That's exactly how most ecommerce companies come off on Facebook.

Tragically, Facebook is the one place online your company should have (well) ... a face.

The good news is Facebook's new Messenger chatbots can change all that through conversational commerce, but only if you know exactly what to avoid and how to put your best face forward ...

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Intuitive Copywriting: How to Say The Right Thing, in The Right Place, at The Right Time

Intuitive Copywriting: How to Say The Right Thing, in The Right Place, at The Right Time

Mastering the Three Predictable ‘Hops’ Visitors Make Through Your Ecommerce Copy

How visitors interact with your website is a science all on its own.

Unfortunately, just surveying the tools to collect data -- let alone implement changes -- is enough to leave you feeling hopelessly outgunned.

Good news … optimizing on-page activity doesn’t have to be mysterious, especially when it comes to your copy.

Instead, all it comes down to are three elements of instinctual copy that visitors predictable ‘hop’ across on their journey through your site.

Oh, and number three is a game-changer ...

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Returning Ecommerce Visitors: How to ‘Nudge’ Non-Buyers into Taking the Customer Leap

Returning Ecommerce Visitors: How to ‘Nudge’ Non-Buyers into Taking the Customer Leap

Returning Visitors

If there’s one segment that’s frustrating, disheartening, and mysterious … it’s the returning visitor who doesn’t buy.

Everyone loves the returning customer. After all, lifetime value is the heartbeat of ecommerce.

The new visitor and hunter are full of excitement and promise.

The returning visitor -- on the other hand -- keeps coming back but never makes the leap.

Any yet, they hold enormous selling potential.

So what holds them back?

Understanding the returning visitor and transforming them into first-time customers is all about the “nudge.” And this means answering three questions ...

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