36 search results for “Aaron Orendorff”

Intuitive Copywriting: How to Say The Right Thing, in The Right Place, at The Right Time

Intuitive Copywriting: How to Say The Right Thing, in The Right Place, at The Right Time

Mastering the Three Predictable ‘Hops’ Visitors Make Through Your Ecommerce Copy

How visitors interact with your website is a science all on its own.

Unfortunately, just surveying the tools to collect data -- let alone implement changes -- is enough to leave you feeling hopelessly outgunned.

Good news … optimizing on-page activity doesn’t have to be mysterious, especially when it comes to your copy.

Instead, all it comes down to are three elements of instinctual copy that visitors predictable ‘hop’ across on their journey through your site.

Oh, and number three is a game-changer ...

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Replatforming: The Scariest Word in Ecommerce or the Most Hopeful?

Replatforming: The Scariest Word in Ecommerce or the Most Hopeful?

How to Create an Organic Ecommerce Instagram Strategy

Let’s be honest, replatforming is uncomfortable work.

Whether you’ve gone through your own nightmare, listened to a friend’s, or just read the horror stories online … few words are more stomach turning than replatforming.

Unfortunately, fear is what hold many merchants back from ecommerce greatness.

“Better the devil I know, than the devil I don’t.”

If you’re thinking about replatforming — or, if the pain of your current platform outweights the fear of change — then let’s examine a few questions no project should start without …

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Returning Ecommerce Visitors: How to ‘Nudge’ Non-Buyers into Taking the Customer Leap

Returning Ecommerce Visitors: How to ‘Nudge’ Non-Buyers into Taking the Customer Leap

Returning Visitors

If there’s one segment that’s frustrating, disheartening, and mysterious … it’s the returning visitor who doesn’t buy.

Everyone loves the returning customer. After all, lifetime value is the heartbeat of ecommerce.

The new visitor and hunter are full of excitement and promise.

The returning visitor -- on the other hand -- keeps coming back but never makes the leap.

Any yet, they hold enormous selling potential.

So what holds them back?

Understanding the returning visitor and transforming them into first-time customers is all about the “nudge.” And this means answering three questions ...

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Why the Three Worst Lies in Business Are the Ones We Tell Ourselves

Why the Three Worst Lies in Business Are the Ones We Tell Ourselves

Why the Three Worst Lies in Business Are the Ones We Tell Ourselves

“Lying to ourselves is more deeply ingrained than lying to others.”

― Fyodor Dostoyevsky

Self-deception is a funny thing. As much as we prize the truth, we’re not exactly designed to handle it.

Cognitively, I mean.

The barrage of decisions we face day in and day out anchors us to the status quo. Usually that’s a good thing. But when it comes to change — especially change in business — our normally helpful defaults turn on us.

The good news is self-deception is anything but unique. In fact, the rationalizations holding you back can be traced to three fundamental lies … 

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Advantages of B2B Ecommerce [Infographic]: 10 Reasons to Make the Move from B2C into B2B and Online Wholesale

Advantages of B2B Ecommerce [Infographic]: 10 Reasons to Make the Move from B2C into B2B and Online Wholesale

Advantages of B2B Ecommerce [Infographic]

The advantages of B2B ecommerce are mounting. And the data is compelling. Here are 10 reasons to make the move into B2B ecommerce and online wholesale now.

The worlds of B2B and B2C are colliding. Their stomping ground is ecommerce.

Unfortunately, very few B2C merchants are reaping the rich opportunities that moving into B2B and especially online wholesale present.

That’s why today — on the heels of Monday’s in-depth guide — we’re going to take a detailed, data-driven look at the advantages of B2B ecommerce.

Whether you’re looking to optimize, just getting started, or haven’t yet considered B2B and online wholesale as a major channel, here are 10 reasons why now is the time …

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B2B Ecommerce Examples: 10 Lessons from 10 of the Best B2B Websites

B2B Ecommerce Examples: 10 Lessons from 10 of the Best B2B Websites

B2B Ecommerce Examples

“It’s good,” said Warren Buffet, “to learn from your mistakes. It’s better to learn from other people’s mistakes.” 

In the world of B2B ecommerce — where $7.7 trillion is on the line this year alone — it’s better still to learn from other people’s successes. 

This isn’t a round-up post, and it’s not a beauty contest.

Instead, today’s article is a detailed examination of 10 standout features from 10 different B2B ecommerce websites … ranging from international tech conglomerates to personalized chocolates, baby carriers, and engine belts.

(And the last one reveals one of B2B’s best-kept secrets.)

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Ecommerce Communications: Overhauling (and Overcoming) Email, Social & Support ‘Failures’

Ecommerce Communications: Overhauling (and Overcoming) Email, Social & Support ‘Failures’

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It’s an uncomfortable truth.

Emails don't get clicked. Shares don't get shared. Support requests go unanswered.

All too often, ecommerce communication ... fails.

Worse, rarely will you hear about it. As the oft-repeated Bill Lee stat goes: for every customer who complains, 26 remain silent.

What's a merchant to do?

Consider this your crash course to overhauling and overcoming ecommerce's most-troubling “failures to communicate” ...

  1. Email
  2. Social
  3. Support

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Hacking the Holidays with Gary Vaynerchuk, VaynerMedia & Shopify Plus

Hacking the Holidays with Gary Vaynerchuk, VaynerMedia & Shopify Plus

Hacking the Holidays with Gary Vaynerchuk, VaynerMedia & Shopify Plus

There’s no time to waste. So let’s get right to the point. 

The two biggest shopping days of the year are upon us. And to make sure you, your team, your products, your site, your social channels, your discounts, your … well, you get the idea. To make sure your everything is ready … 

We called in a favor from jolly, old saint Gary Vee. 

Today, in conjunction with VaynerMedia, we’re releasing an entire six-part podcast miniseries all about nailing down and leveling up your holiday ecommerce strategy, just in time.

Join guests like …

  • Gary Vaynerchuk, CEO of VaynerMedia
  • Marc Weisinger, Director of Revenue Acceleration at Shopify Plus
  • Nolan Walsh, Co-founder of Thursday Boots Company
  • Lee Elliott, Vice President of Digital Media at VaynerMedia
  • Matt Fiano, Co-founder and CDO of Ivory Ella
  • Nicole Gardner, Chief Operating Officer of Dormify

Best of all, you can binge on all six episodes (as well as get high-level takeaways from each one) right now …

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How Customizable Is Shopify, Really? Standing Out at Scale without Giving Up Control

How Customizable Is Shopify, Really? Standing Out at Scale without Giving Up Control

How Customizable Is Shopify, Really?

Whether you want to customize your theme, products, discounts, checkouts, or payments, standing out and staying fast aren’t mutually exclusive.

For businesses playing in the same league as Amazon, Wayfair, and Walmart … differentiation is the secret to success.

The best product doesn’t always win. Current market share is no guarantee of future dominance. And trying to compete on price is a self-defeating battle.

What matters is standing out: delivering an online experience that’s as unique, personal, and unforgettable as your brand.

In a word: customization.

Unfortunately, standing out at scale often means sacrificing speed-to-market. Uniqueness takes time, especially for design and development.

Or does it?

Today, we’re taking a detailed and — to be honest — gorgeous look how customizable Shopify Plus really is.

Whether you’re skeptical or just in the mood for some serious ecommerce inspiration, keep reading ...

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How to Drive High-Intent Ecommerce Visitors Toward Buying and Eliminate Anything That Stands in the Way

How to Drive High-Intent Ecommerce Visitors Toward Buying and Eliminate Anything That Stands in the Way

High-Intent Ecommerce Visitors

Hunters. They’re the visitors you’ve been waiting for.

They don’t come to mindlessly stumble around. They’re not here to return something.

Hunters come in with one urgent desire: to buy.

But be cool ... and don’t get ahead of yourself.

If dead-end searches, low-converting product pages, and abandoned carts teach us anything, it’s that sites are often the very things that get in the way.

Driving high-intent ecommerce visitors to the sale means answers three questions (and eliminating anything that doesn't move them forward) ...

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