How visitors interact with your website is a science all on its own.
Unfortunately, just surveying the tools to collect data -- let alone implement changes -- is enough to leave you feeling hopelessly outgunned.
Good news … optimizing on-page activity doesn’t have to be mysterious, especially when it comes to your copy.
Instead, all it comes down to are three elements of instinctual copy that visitors predictable ‘hop’ across on their journey through your site.
Oh, and number three is a game-changer ...