Guest posting is a great way to spread the word about your brand.
But before we look at the best way to find and land a guest posting gig, let’s take a look at what guest posting is.
What is a Guest Post?
A guest post is a blog post you publish on somebody else’s blog.
It’s a chance to get your brand’s voice in front of the eyes of another website’s audience. Plus, it could give your site a boost in terms of search engine optimization.
In exchange, the website you’re getting published on may ask for payment, or if you’re fortunate, they will be happy with the opportunity to guest post on your blog, making it a win-win situation.
But here’s the kicker; many people struggle to land guest posting gigs in their niche. And indeed, it can be difficult.
But to streamline the process, here are five simple steps to follow when searching for a guest posting opportunity.
1. Use Google
Surprise, surprise, Google can help.
The beauty of guest posting is that many websites actively invite people to write for them. To draw in relevant content, they often have pages dedicated to advertising their desire to publish third-party content.
To find those pages within your industry, start by Googling keywords related to your niche followed by any of the following phrases:
- ‘Guest post’
- ‘Write for us’
- ‘Submit content’
For example, if your industry revolves around motor vehicles, try searching, ‘motor sports write for us’.
2. Reach Out to Editors
Editors are the guards standing at the gate of every major publication. If you can convince them about the quality of your content, you’re good to go.
Before emailing any website, take some time to research their editor using LinkedIn and his or her past publications. That should tell you everything you need to know about how to win them over with your email pitch.
3. Come with Content
If you approach an editor with a solid email pitch about why your content would be a great for for their website, you will find some success.
However, you’ll find far more success if you just cut to the chase and email them with the finished article. That way, they can read it immediately and make a decision on the spot.
This tactic does involve some risk though, as it means putting in work before any guarantee of publication. But then again, there’s nothing to stop you from re-pitching the content to another website if you get turned away.
4. Tell Your Audience
You never know, your existing audience may contain someone with a popular website related to your niche.
To find such people, use your mailing list and social media handles to tell the world about your desire to publish content on other websites.
Also, it’s a good idea to publish a blog post (or a fully fledged page) on your own website inviting editors to get in touch with you.
5. Mimic their Style
A good way to get published on a blog is to mimic the voice and formatting of the website in question.
If they post long, formal articles, then be sure to structure your content in the same way. But if they prefer to publish list posts and short reads, adapt your style to match theirs.
Why? Because editors want consistency when it comes to the content they publish. They know what their audience likes, and so publishing something contrary to their tried and tested style will rarely sit right with them.
Be a Star Guest
Landing a guest posting gig is awesome, but it’s no use publishing something that doesn’t draw in a crowd.
When you do finally get published on someone’s blog, make sure you take advantage by publishing an awesome blog post.
Got any other strategies for getting your content published? Talk us through your process in the comments section below!
About the Author
Kaya Ismail is a wordsmith and founder of Employ the Internet. He is a seasoned content marketer with a love for video games and coffee.