If you want to grow your social media presence online you’ll need to do more than just create a Facebook account and update it once a week. Social media has rapidly grown in significance as a solid player in your company's success. You need to up your own game in the social media area if you have not already done this.
You will want to know who your audience is, create or share content that connects with them, and creates value in some way to them. Then, personally care and interact with your audience. You should also use common tricks like hashtags, keywords, and placing social media icons on your website or blog.
In short, it takes a lot of hard work and time to build your social media presence. However, there are more than enough companies out there who have created tools that can assist you in this task. And, here are nine of my favorites.
While there are numerous social media monitoring platforms, Brand24 notifies you whenever you, or your competitors, are mentioned in real-time. You can then segment these mentions by either positive, negative, or neutral, along with identifying influential social media users to that you can connect with them. Thanks to the iPhone and Android apps, you can keep track of your mentions wherever you go.
After a 14-day free trial, monthly plans start at $49 per month.
Buffer has become a go-to tool for social media marketers thanks to robust features like being able to schedule posts according to time zones. Buffer also offers analytics reports that give you an overview on how well your campaigns are doing - depending on “most popular” and “least popular.” You can also monitor the amount of clicks that your updates receive and integrate with Facebook and LinkedIn.
Buffer has a free basic package, as well as a business package for $10/month.
Oktopost is a multipurpose tool designed for managing B2B social media campaigns. With Oktopost you can schedule updates, track the performance campaigns, and engage your audience directly by sharing social messages. You can also integrate with your Salesforce and Marketo CRMs.
The basic package starts at $200/month.
Like many other companies out there, Sprout Social allows you to schedule, queue, and publish content across all of you social media channels. You can also monitor and manage campaigns and access powerful analytics so that you can see how your campaigns are faring.
So, what makes Sprout Social so special?
For the amount of features that it provides, it’s incredibly easy-to-use and has a simple, yet powerful interface.
Plans start at $59 per month.
Twitter can be an extremely rewarding social media platform - especially when you want to grow your social media presence. But, let’s be honest, Twitter can get confusing. That’s when a tool like Jooicer comes in handy.
It’s a DIY social media tool that assists you in managing and implementing a Twitter strategy that best suits your brand and needs. You can start by selecting your audience by their interests, language and location and Jooicer will find actual Twitter accounts for you to target. Basically, Jooicer does all the legwork for you when conducting Twitter outreach.
Monthly plans start at just $9.
Communi.it is a nifty community management tool that helps you identitfy industry influencers and your top customers on Twitter and Facebook. By knowing who these individuals are, you can interact and engage with them to build a solid relationship, as well as revealing to you who to follow and unfollow. You can then create Twitter lists based on categories and have access to Twitter analytics.
You can signup for Commun.it for free.
Content curation is a necessary evil. It’s a great way to grow your social media presence by sharing relevant content from leading thought leaders. However, it can be a tedious and time-consuming task. That’s why there are number of companies who have created innovative content curation tool. And, that includes Quuu.
What separates this tool is that it provides hand-curated content based on the categories that you and your audience are most interested in. You then send this content to your Buffer account and then schedule your updates. In a nutshell, Quuu puts your social media marketing on autopilot.
You can sign up for Quuu for free.
Cyfe describes itself as an ‘all-in-one online business dashboard’ that allows you to view and monitor every piece of analytic data involving your business. And, yes, that’s not an exaggeration. Everything from social media to sales to support to analytics to infrastructure can be monitored. This means that you can track brand mentions, new sign-ups, and view the demographics of your new Twitter and Facebook followers.
You can sign up for Cyfe for free, but to access all of its amazing features, you can go premium at $19 per month ($14 per month if paid annually).
As you probably already know, social media automation can get timely and expensive. Thanks to IFTTT - short for "If This Then That" (isn't that a cool acronym?) - you can take social media automation to the next level. IFTTT lets you create “recipes” so that you know which apps work best together to accomplish a task. For example, you could create a recipe where every time you publish a blog post on WordPress, a tweet will automatically be sent out announcing the new post.
IFTTT works with 289 different services, so the possibilities are endless. Best of all? You can create an account for free.