As an entrepreneur, you should be constantly putting in the research to track the activity of your competitors, understand your audience, and keep tabs on new trends.
Monitoring social media and popular blogs is the typical strategy employed by most entrepreneurs, and I’ve personally highlighted the importance of books, YouTube channels, and Reddit in the research process. But ideally, you should diversify the way you do your research as much as possible.
Researching your industry from different angles won’t just increase your chances of learning something new, it will also increase your chances of learning something which nobody else in your industry knows about.
And that’s why today, I’m talking about podcasts.
What is a Podcast?
A podcast is an audio series which people can subscribe to. They are typically found on iTunes, with subscribers receiving new episodes on their devices automatically.
Industry leaders often host their own podcasts to air their views, interview people, and bring value to their audiences in the form of entertainment and insider knowledge.
Now that we’ve established what a podcast is, here’s my list of seven podcasts that every entrepreneur should listen to.
Tim Ferriss is the author of the award-winning entrepreneurial book, “The Four Hour Work Week’, which sold well over one million copies. So, if Tim Ferriss is speaking, you’d be wise to listen.
His podcast is all about interviewing industry leaders to pick their brains. Some of the shows get a little whacky, with one episode titled, ‘Bryan Callen on Eating Corgis (Yes, The Dogs) And Improving Creativity’.
On each episode, Jason Calacanis brings a new guest from the world’s most successful companies to discuss their best, worst, and most outrageous stories.
Jason Calacanis has interviews business personalities from across the spectrum, including the founder of Trello and renowned journalists from The Wall Street Journal.
Andrew Warner, the founder of Mixergy, uses his podcast to showcase the insights of veteran entrepreneurs like Neil Patel and Seth Godin.
Known for his probing questions, Andrew Warner’s investigative personality makes his interviews well worth listening to.
Hosted by passive income guru Pat Flynn, the Smart Passive Income podcast tackles questions like how to increase profits, which marketing strategies work best, blogging, and building an audience.
Pat Flynn’s jovial outlook on life and business makes it an easy listen, too.
Here’s something a little different.
Hosted by Andrew Lock, Help My Business podcast is an entertainment based business podcast.
Andrew Lock draws from key influencers like Walt Disney and Richard Branson, in a way which combines education with entertainment. According to the official description, we should think of this podcast as a mix between, ‘The Daily Show’, ‘Shark Tank’, ‘The Apprentice’ and ‘The Profit’.
I know, that’s one big mix – which is why it’s worth tuning in.
Podcasts for startups are common, but what about a podcast for almost startups? Startups For The Rest Of Us is aimed at budding entrepreneurs who haven’t yet launched their first product or service.
There are no interviews with this one, just lots of practical tips from the hosts Mike Taber and Rob Walling on how to avoid the mistakes they made when starting out.
They even have a list of success stories from people who listened to their podcast to help them quit their 9-5 jobs.
7. Ask Gary Vee
Okay so technically this is a YouTube series, but it has a very podcast-ish feel to it, I promise.
Gary Vaynerchuk is the serial entrepreneur and self proclaimed Hustler that I’ve mentioned many times in the past. He has a brutally honest and entertaining style of communication, which makes this show – which is all about entrepreneurs asking for advice – is so darn good.
The Sound of Success
The podcasts above are buzzing with entrepreneurial advice, and they would each make for great listening in your spare time, or even on your daily commute.
To get the most out of your time listening in, mix in podcasts that relate directly to your industry to complement the list above.Know any other podcasts for entrepreneurs? Share them with us in the comments section below!
About the Author
Kaya Ismail is a wordsmith and founder of Employ the Internet. He is a seasoned content marketer with a love for video games and coffee.