Managing a Facebook business page takes more than just updating it everyday with a post that pushes your goods or services. You want to use Facebook to make announcements, provide value to your customers, and connect with individuals who are interested in your business and what you have to say. All of these, by the way, will ultimately help you grow your Facebook advertising business.
Thankfully, there are a large number of Facebook apps that can help you grow your business painlessly. Consider the following fifteen apps.
Hootsuite is one of the most popular tools for scheduling social media posts. You can also create calendars, upcoming contests, and automated messages. Hootsuite, however, is also more than just a scheduling tool. It’s also a powerful social media monitoring tool where you can connect and listen to what others are saying about your brand and then engage with them. You’ll even have access to information like the demographics of your audience so that you’ll know how to target them more effectively.
In a nutshell, Agorapulse pretty much does everything that you can dream of in a Facebook app. It schedules Facebook updates, monitors shares and mentions, shares analytics reports, and creates quizzes and contests. If that weren’t enough, it can even be used a CRM so that you can identify your most engaged fans and gather additional data like email addresses.
Heyo provides an easy-to-use template that gives you the power to create contests, promotions, or deals that can drive traffic, leads, and sales for your business by simply dragging, dropping, and customizing your content. Heyo also works great with mobile devices so that you can reach your Facebook fans across multiple devices.
Woobox is another app that allows you to generate contests, sweepstakes, polls, quizzes, deals, and coupons. In addition to this, Woobox also has tabs for Twitter, Instagram, YouTube, and Pinterest so that you can integrate these social channels together. Finally, you can promote your content on Facebook.
Pagemodo offers a variety of tools that allows you to customize your Facebook page in order to attract new leads. With Pagemodo you can create a welcome page, cover photo, and run contests, sweepstakes, or giveaways. If you have a physical storefront then you can optimize maps and location. And, if you have the skills, you can customize your Facebook tabs by editing or creating your own HTML tabs.
Sure. Shortstack is yet another app that generates contests, sweepstakes, polls, and surveys. However, it can also be used to create landing pages and signup forms. You can also highlight products through its gallery-building feature and promote your Facebook page across multiple social media channels.
Speaking of signup forms, MailChimp integrates with Facebook so that you place contact capture forms onto your page. Once your email list begins to grow you can launch an inbound marketing campaign that has been tailor-fitted for your fans, and even the differences that your fans possess like interests and location.
Ecwid claims to be the number one Facebook e-commerce app where you can open-up a Facebook store that even keeps customers on your page during checkout. You can also sell your products simultaneously on other social networks, your website, and Amazon. And, because Ecwid is a global community, you have the ability to sell your goods in over 175 countries and use 40 different payment options.
Boast is a platform that gives you the chance to easily collect, manage, and display customer video testimonials and star ratings from your customers. With the Facebook integration you can then display these testimonials and ratings onto your business page for all to see.
LiveChat is handy tool for all of your customer service needs by coming equipped with features like visitor information, automated greetings, after hours forums, chat windows, and reports for chat and tickets. Since it integrates with Facebook, you can now chat with your fans on your business page or through Messenger.
We all love video content. That’s why Livestream is such a promising tool for your business page. It allows you to post video content onto your Facebook page in order to grab the attention of your customer’s. For example, you can host a live workshop that showcases your product in order to inform customers more about your business.
Since 2011 Thunderpenny has been offering a Static HTML: iframe tabs Facebook application that allows you to construct any type of content that you want inside your tab. Since this is a simple HTML editor by just dropping and dragging, you don’t need to be a programming whiz to get started. The company also creates contact forms, coupons, adds a Google Map location, and inserts a PayPal buy button.
13. Networked Blogs
Networked Blogs can be useful for two reasons. For starters, if you add your blog onto the site, your content will be automatically published on Facebook and Twitter - which means that you’ll be increasing the chances of getting discovered. The other helpful feature is discovering blogs that are relevant to your industry and sharing their content on your Facebook page in order to connect with influencers in your niche.
14. Simply Measured
Simply Measured takes you beyond Facebook Insights by uncovering information like your Fan Page amplifications, reach, content, and engagement trends. It can even determine how your fans are liking, commenting, and sharing your content. Simply Measured also lets you compare your Facebook performance against your top competitors.
15. Sprout Social
With Sprout Social you can plan and publish across social media networks, as well as monitor any mentions or messages from your fans. You can also view user profiles and Facebook analytics for you to discover how effective your campaigns are, and how to determine when the best time is to post and what type of content your audience prefers.
About the Author
John Rampton is an entrepreneur, investor, online marketing guru and startup enthusiast.