Snapchat isn’t disappearing anytime soon. With over 100 million daily active users, and 71% of those users falling between the ages of 18-34, it’s evident that this messaging platform is a go-to for young people that’s here to stay.
Since its initial birth into the world of social just four years ago, this image and video messaging platform has many businesses still raising their eyebrows. Just like with any social platform, figuring out if a platform is right for your business is one thing, but figuring out unique ways to use it is another.
Here are five ways to embrace and use Snapchat for your business.
1. Live event coverage
It’s pretty likely that all your fans and customers can’t make it out to attend every event you host, sponsor or attend, so utilizing Snapchat can be a great way to give them an all access pass from wherever they are.
Leading up to the event, build the hype by giving fans a behind the scenes look of event preparations, and show them sneak peeks of what to expect or what to prepare for.
The day of the event, highlight the key moments of the event on your Snapchat story for attendees to recap their day, and also for fans that didn’t get to attend. Chatting with exclusive event speakers or attendees in quick Q&A’s can also be a great way for even attendees to get more than they came for.
2. Give fans an exclusive look
How often do you get to see what happens behind the closed doors of your favourite brand or business? Take your fans behind the scenes by showing them aspects of your business that they have never seen before. Snapchat can be a great platform to offer fans exclusive footage that they won’t get anywhere else and engage them in a new way.
Here are some ideas for going behind the scenes:
- Give fans a sneak peek to a new product you’ll be releasing
- Show fans what your offices or workspaces are like
- Introduce fans to cool staff and what they do
- Take fans behind the setup of an event, commercial, or photoshoot
3. Partner with influencers
Statistics show that word-of-mouth marketing increases customer retention and produces twice the amount of sales. Influencer marketing functions as a form of word-of-mouth marketing by utilizing people who already have a large fan base of their own. Influencers can help spread brand awareness and reach a new audience in a way traditional media can’t. Plus, they can add a personality and humanize your brand due to the personal nature of the Snapchat platform.
Find influencers that already love your brand, or are playing in your space in their own unique way. For example, if you are a food producer, you may look at food vloggers to take over your account to bring followers on a food tour of a city. Finding the perfect and seamless match for your brand will help guarantee success, plus, these influencers are already producing great content anyway, so why not have them produce it for you?
4. Show off your product in action
Give people a taste of what your products do, or different uses they have. For example, if you were a clothing retailer, show fans different ways you can wear a certain garment you sell in your store or online. This can even be a great way to get feedback on new products. Snap a photo of a new product, and ask fans to send a Snapchat back telling you what you think.
5. Give special offers
Who doesn’t love free stuff or incentives? Give your fans a reason to keep coming back for more by providing promo codes, discounts or prizes for fans that engage with your brand. For example, you may want to provide a promo code at the end of your Snapchat story so people are enticed to watch your whole story, or encourage fans to screenshot one of your snaps to redeem something instore when they show staff the photo.
If you’ve decided to hop on the Snapchat bandwagon with your brand, be prepared to get creative and think outside the box. Snapchat is unlike any other platform out there, and the content you are producing for more traditional social platforms isn’t going to guarantee success for Snapchat. With the exclusivity Snapchat gives to your content, give your fans what they want, and make them feel special with a V.I.P. treatment.
About the Author
Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.