Founder Stories
These are the stories of the brave and the bold, the planners and the risk-takers, the dreamers and the doers. In conversations with the diverse Shopify founder community, we uncover the secret ingredients of success. Be inspired to take action by those who have paved the way before you.
This Brand Knows Why Not Every LGBTQ Customer Wants a Rainbow
How These LGBTQ-Owned Businesses Connect With Their Community
This Subscription Box Is Uplifting Indigenous Entrepreneurs
My Starting Over Story: I Cashed Out My 401(k) to Start a Business—And Save My Family
My Starting Over Story: How I Beat Cancer and Found Entrepreneurship
My Starting Over Story: A Soap Making Hobby Became My Lifeline After Loss
My Starting Over Story: How I Revisited a Passion Project During My Lowest Point
My Starting Over Story: I Rebuilt My Wellness Business After it Burned in a Fire
My Starting-Over Story: How I Rediscovered Creativity After Trauma
Selling Sunshine: How a Former Mortgage Professional Became TikTok’s Plant Mom
Ryan Trahan’s Journey From College Dropout to 6.8 Million YouTube Subscribers
Women Entrepreneurs We Love — Founder Stories (2022)
How These Black and Indigenous Merchants Are Empowering Their Communities
Suds to Stardom: How the Founder of Royalty Soaps Went Viral on YouTube
She Built a Toy Brand to Fill a Market Gap—and Teach a Generation to Love Their Hair
The Founder’s Zodiac: How to Spark Great Ideas, Based on Your Personality Type
Flipping Violins and Slurping Noodles: The Life of a Serial Entrepreneur
Empowering Phenomenal Women Everywhere, One Shirt at a Time
Pajamas With Purpose: This Fashion Brand Creates Opportunities for Those With Disabilities
Profit with a Purpose: Meet 9 Socially Responsible Founders Creating Change Through Business
This Founder is Selling Spirituality and Everyone’s Buying
Outraged: T-Shirts and the 100-Year Fight for Women’s Equality
Drinking in the Haus: How Funding Helped This Booze Brand Grow 500% During the Pandemic
Overdraft: How One Founder Built a Braiding Business—From Her Living Room
50 Great Shopify Ecommerce Stores to Inspire Entrepreneurs
How RUBIES Form-Fitting Wear is Supporting Transgender Youths
The Big Plans of One Small Business Owner—and the Diagnosis that Won’t Stop Her
Partners: From Van Life to Cacao and Coffee Roasters
How to Start a Retirement Business
This 84-Year-Old Grandmother Serves Comfort and Community Through Livestreamed Cooking Classes
The Art of Reinvention: How One Founder Found Her Purpose in the Middle of a Pandemic
Meet 6 Independent Businesses Responding to Crisis with Compassion
Partners: From High School Sweethearts to Serial Entrepreneurs
Partners: Their Love Migrated from the Dance Floor to a Fair-Trade Foods Business
Partners: They’re Running the Modern Day Mom and Pop Shop
Partners: Inuit Life Inspired Their Cross-Cultural Love—and Whale Soap
Introducing: Partners—in Business and Bed
The Grown-up Wisdom of 5 Young Entrepreneurs
Overcoming Adversity: 5 Founders on Surviving Their Greatest Defeats
Shop Shopify: 68 Holiday Gift Ideas for Everyone on Your List
The Future Needs More Black Businesses
The Fulfillment Stress That Comes with Unprecedented Press
Community and Competition: Inside the Mind of a 19-Year-Old Founder
Ollies and Ocean Life: Inside the Mind of a 14-Year-Old Founder
If You Build It They Will Come—But It Might Not Be Who You Expected
Books and Big Dreams: Inside the Mind of a 19-Year-Old Founder
Overdraft: KOTN’s Founder Talks Hard Times and Soft Shirts
Cartoons and Coding: Inside the Mind of an 11-Year-Old Founder
