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Home
    • Start your business
    • Look professional and help customers connect with your business

      • Business name generator
    • Find a domain, explore stock images, and amplify your brand

      • Web address
      • Stock photography
    • Use Shopify’s powerful features to start selling

      • Products to sell
      • Store themes
    • Sell everywhere
    • Sell online with an ecommerce website

      • Overview
      • Features
    • Sell at retail locations, pop-ups, and beyond

      • Overview
      • Hardware
      • Features
    • Transform an existing website or blog into an online store

      • Overview
    • Reach millions of shoppers and boost sales

      • Overview
      • Instagram
      • Facebook Messenger
      • Facebook Shop
    • Stand out with custom commerce

      • Overview
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    • Facebook Ads
    • Google Smart Shopping
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Analytics

Everything you need to know about ecommerce KPIs
  • Analytics

67 Key Performance Indicators (KPIs) for Ecommerce

  • by Mark Hayes
  • Apr 13, 2018
  • Analytics

What Are The Basic Ecommerce Metrics I Need To Focus On First?

  • by Desirae Odjick
  • Mar 12, 2018
Shopify analytics
  • Analytics

The Beginner's Guide to Analyzing Shopify Reports and Analytics

  • by Shanelle Mullin
  • Nov 1, 2017
Colorful candy in a bowl
  • Analytics

5 Google Analytics Segments (and How to Use Them to Increase Revenue)

  • by Shanelle Mullin
  • Jul 24, 2017
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  • Analytics

9 Google Analytics Custom Reports by the Experts (and How to Use Them)

  • by Shanelle Mullin
  • Jul 3, 2017
Marketing analytics for beginners
  • Analytics

Marketing Analytics for Absolute Beginners

  • by Guest Contributor
  • Apr 24, 2016
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  • Analytics

Don't Fear Analytics (I'll Make It Simple For You)

  • by Tommy Walker
  • Apr 2, 2015
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  • Analytics

How to Track Your Marketing Campaigns in Google Analytics

  • by Richard Lazazzera
  • Jul 3, 2014
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  • Analytics

Google Analytics For Ecommerce: A Beginners Guide

  • by Richard Lazazzera
  • Jun 26, 2014
    • 1

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Print on Demand: A Low-Risk Way to Sell Custom T-Shirts, Books, and More

22 Awesome T-Shirt Templates and Mockups for Your Clothing Line

How to Start an Ecommerce Business (A Complete Blueprint)

How to Make Money on Instagram (Whether You Have 1K or 100K Followers)

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