Skip to Content
Shopify
    • Start your business
    • Look professional and help customers connect with your business

      • Business name generator
    • Find a domain, explore stock images, and amplify your brand

      • Web address
      • Stock photography
    • Use Shopify’s powerful features to start selling

      • Products to sell
      • Store themes
    • Sell everywhere
    • Sell online with an ecommerce website

      • Overview
      • Features
      • Examples
      • Themes
    • Sell at retail locations, pop-ups, and beyond

      • Overview
      • Hardware
      • Features
    • Transform an existing website or blog into an online store

      • Overview
    • Provide fast, smooth checkout experiences

      • Overview
    • Reach millions of shoppers and boost sales

      • Overview
      • Facebook and Instagram
      • eBay
    • Stand out with custom commerce

      • Overview
    • Market your business
    • Email marketing
    • Shopify Ping
    • Google
    • Facebook Ads
    • Manage everything
    • Payments
    • Capital
  • Log in
  • Pricing
    • Help Center
    • Blog
    • Business Courses
    • Guides
    • Forums
    • Free tools
    • Podcasts
    • Business encyclopedia
  • Log in

Shopify Blog

  • Latest Articles
  • Find a Product
  • Start Your Store
  • Sales & Marketing
  • Founder Stories
  • Product Updates
Home
    • Start your business
    • Look professional and help customers connect with your business

      • Business name generator
    • Find a domain, explore stock images, and amplify your brand

      • Web address
      • Stock photography
    • Use Shopify’s powerful features to start selling

      • Products to sell
      • Store themes
    • Sell everywhere
    • Sell online with an ecommerce website

      • Overview
      • Features
      • Examples
      • Themes
    • Sell at retail locations, pop-ups, and beyond

      • Overview
      • Hardware
      • Features
    • Transform an existing website or blog into an online store

      • Overview
    • Provide fast, smooth checkout experiences

      • Overview
    • Reach millions of shoppers and boost sales

      • Overview
      • Facebook and Instagram
      • eBay
    • Stand out with custom commerce

      • Overview
    • Market your business
    • Email marketing
    • Shopify Ping
    • Google
    • Facebook Ads
    • Manage everything
    • Payments
    • Capital
  • Pricing
    • Help Center
    • Blog
    • Business Courses
    • Guides
    • Forums
    • Free tools
    • Podcasts
    • Business encyclopedia
  • Log in
  • About
  • Careers
  • Press and Media
  • Shopify Plus
  • Sitemap
Opens in a new windowOpens an external siteOpens an external site in a new window

Analytics

Everything you need to know about ecommerce KPIs
  • Analytics

67 Key Performance Indicators (KPIs) for Ecommerce

  • by Mark Hayes
  • Apr 13, 2018
  • Analytics

What Are The Basic Ecommerce Metrics I Need To Focus On First?

  • by Desirae Odjick
  • Mar 12, 2018
Shopify analytics
  • Analytics

The Beginner's Guide to Analyzing Shopify Reports and Analytics

  • by Shanelle Mullin
  • Nov 1, 2017
Colorful candy in a bowl
  • Analytics

5 Google Analytics Segments (and How to Use Them to Increase Revenue)

  • by Shanelle Mullin
  • Jul 24, 2017
Google Analytics on a laptop
  • Analytics

9 Google Analytics Custom Reports by the Experts (and How to Use Them)

  • by Shanelle Mullin
  • Jul 3, 2017
Marketing analytics for beginners
  • Analytics

Marketing Analytics for Absolute Beginners

  • by Guest Contributor
  • Apr 24, 2016
feature
  • Analytics

Don't Fear Analytics (I'll Make It Simple For You)

  • by Tommy Walker
  • Apr 2, 2015
feature
  • Analytics

How to Track Your Marketing Campaigns in Google Analytics

  • by Richard Lazazzera
  • Jul 3, 2014
feature
  • Analytics

Google Analytics For Ecommerce: A Beginners Guide

  • by Richard Lazazzera
  • Jun 26, 2014
    • 1

Join 446,005 entrepreneurs who already have a head start.

Get free online marketing tips and resources delivered directly to your inbox.

No charge. Unsubscribe anytime.

Thanks for subscribing.

You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 14-day trial of Shopify.

Trending Products

Start a business selling in-demand products

Business Ideas

Find a niche or business idea and get started

Start an Ecommerce Business

Practical steps for starting a business from scratch

Start a T-Shirt Business

Everything you need to know about selling t-shirts

What is Print on Demand?

Sell customized products without holding inventory

What is Dropshipping?

Learn about the dropshipping industry and how it works

Shopify Store Examples

Get inspired and launch your own business

How to Start an Online Store (We Build One Step-by-Step)

Print-On-Demand Services for Selling Your Own Custom Products

Need a Business Name? Try These Free Tools and Tips

Home Business Ideas You Can Start on the Side

Things to Make and Sell: The Business of DIY

How to Find a Manufacturer or Supplier for Your Product Idea

How to Start an Ecommerce Business (A Complete Blueprint)

T-Shirt Templates and Mockups to Jumpstart Your Clothing Line

Making Money on Instagram (Whether You Have 1K or 100K Followers)

Need Traffic? Here's How to Get Visitors to a New Website

How to Start an Online T-Shirt Business: Everything You Need to Know

Want a Cool and Catchy Business Name? Use These Tips and Name Generators to Find the Perfect One

7 Ways Small Businesses Can Save Money in Their First Year

Insight of the Month: 3 Types of Businesses That Thrived in 2020

The Marketing Strategy That Grew Sales 10x in 18 Months

How to Prepare for Shipping Rate Changes in 2021

The Founder’s Zodiac: Fail-Proof New Year’s Resolutions—a Guide for Every Sign

The Cost of Being the Boss: What Business Owners Spend in Their First Year

The Journey of Being a Distributor for a 100-Year-Old Brand

What Makes a Great Business Idea?

The Big List of 40+ Tools to Set, Track, and Conquer Your Goals

Start your 14-day free trial today!

Try Shopify free for 14 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

More resources

  • About
  • Careers
  • Press and Media
  • Shopify Plus
  • Sitemap

Online store

  • Sell online
  • Features
  • Examples
  • Website editor
  • Online retail
  • Ecommerce website
  • Domain names
  • Themes
  • Shopping cart
  • Ecommerce hosting
  • Mobile commerce
  • Ecommerce software
  • Online store builder
  • Oberlo
  • Dropshipping Business
  • Store themes
  • Cross-Border Ecommerce

Point of sale

  • Point of sale
  • Features
  • Hardware

Support

  • 24/7 support
  • Shopify Help Center
  • Forums
  • API documentation
  • Free tools
  • Free stock photos
  • Websites for sale
  • Hatchful
  • Business name generator

Shopify

  • Contact
  • Partner program
  • Affiliate program
  • App developers
  • Investors
  • Shopify events
  • Facebook
  • Twitter
  • YouTube
  • Instagram
  • LinkedIn
  • Pinterest
  • Terms of Service
  • Privacy Policy

Country/region

  • Australia
  • Belgium
  • Brasil
  • Canada (English)
  • Canada (Français)
  • Colombia
  • Danmark
  • Deutschland
  • España
  • Español (Intl.)
  • France
  • Hong Kong SAR
  • India
  • Indonesia
  • Ireland
  • Italia
  • Malaysia
  • México
  • Nederland
  • Netherlands (English)
  • New Zealand
  • Nigeria
  • Norway (English)
  • Philippines
  • Singapore
  • South Africa
  • Sverige
  • USA
  • United Kingdom
  • 中国
  • 中國香港特別行政區
  • 台灣
  • 日本
  • 简体中文
  • 대한민국