Most Instagram users think of the platform as a social network, but entrepreneurs should view Instagram as a new kind of visual marketplace.
Instagram has seen explosive growth to over 1 billion users worldwide and in reaching the milestone, has created an opportunity for brands big and small to reach their customers in entirely new ways. Unique posts, celebrity partnerships, and user-generated content are just a few ways businesses are attracting attention and building an audience. And with Shopify’s powerful integration with Instagram, store owners can create in-app shopping experiences and sell products directly from their posts and stories.
To help you seize the opportunity that exists on Instagram, we’ve partnered with Instagram marketing trailblazer and ecommerce expert, Gretta van Riel to launch Grow Your Business with Instagram, a free video course for members of Shopify Academy.
From getting followers to making sales, Gretta shares her framework for building a business using Instagram. Here's a preview:
Meet your instructor
Gretta started her first business at the age of 22 and quickly scaled it to a multi-million dollar brand. Soon after, she found repeat success with three more ecommerce businesses, successfully scaling each to seven-figures in revenue.
In 2013, Gretta won Shopify’s Build a Business Competition. Five years later, she’s been named to Forbes’ 30 Under 30 list. Today, Gretta continues to run her ecommerce businesses while also building Hey!, an influencer marketing platform that matches brands with influencers.
When you register for Gretta’s course, you also get access to every course, workshop and template available in Shopify Academy—entirely free.
What’s inside the course
The course is designed for Instagram users of all experience levels, so there’s something for everyone to learn.
Gretta starts by sharing how to build an engaged audience and create content that grows your following. Once your Instagram content strategy is in place, Gretta shares her framework for making sales on Instagram using examples from her various businesses including SkinnyMe Tea and Dropbottle.
Finally, Gretta shares her advice on influencer marketing. You’ll learn how to reach out to influencers, what they charge, how to manage contracts, and the right way to measure success.
After creating your free Shopify Academy account, you’ll also get access to our growing library of business tools and templates, live and recorded workshops, and other on-demand courses. We hope to see you inside!