With thousands of apps in the Shopify App Store, you have a lot of options when it comes to extending the functionality of your online store.
Whether you want to add customer reviews, improve email marketing, publish your products to Facebook, or get in-depth analytics, there's definitely an app for that.
But with so much to choose from, we thought it would be a good idea to highlight 25 of the best free Shopify apps (either completely free or with a useful free plan) that you can add to your store.
If you're just getting started with a new store or looking to enhance your existing site, then this list is for you.
Top 25 free Shopify apps for your store
- Order Printer
- Product Reviews
- Free Shipping Bar
- SEO Site Audit, Benchmark Hero
- Improved Contact Form
- Digital Downloads
- Form Builder
- Rewards and Referrals by Swell
- Bulk Image Edit ‑ Image SEO
- Upsell and Cross-sell Products
- Infinite Options
- Sales Notification by MPS
- Tidio Live Chat
- Trust Badge
- Ultimate Sales Boost
- Give and Grow
If you're looking for a business idea or in need of a product to sell, Oberlo can help you source a supplier. With Oberlo, you can search a marketplace of products to import directly into your Shopify store. When you receive an order, you can fulfill it through your dropshipping supplier via Oberlo and they will ship the product to your customers for you. There's no need to worry about packaging or shipping it yourself.
After you've launched your Shopify store, the next step is to drive traffic to it. A popular way to do that is with digital marketing. But if marketing isn't your forte, Kit can be your virtual employee helping you run Facebook ads, email marketing campaigns, and get performance updates. Powered by artificial intelligence, Kit will help you find potential customers on Facebook and Instagram, and send them targeted messaging and offers at the right time. Kit even works while you sleep.
Order Printer lets you quickly and easily print invoices, labels, receipts, and packing slips. Create templates to suit any need or print in bulk to speed up your shipping process. You can also customize the branding on your printed materials, which creates a cohesive and consistent brand experience for customers.
The Product Reviews app allows you to add customer reviews to your products. This provides a way for your customers to give you their feedback, and encourage other customers to purchase from your store. Product reviews are extremely important, especially when you consider that only a mere 2% of consumers DON'T look at them at all during the purchasing process, according to an eMarketer report. Plus, the content published in customer reviews can also aid in SEO.
According to Shippo's 2018 State of Shipping, 34% of consumers only make online purchases if free shipping is included. Free Shipping Bar allows you to display your free shipping offer in a slide-out bar, show progressive messages to encourage shoppers to reach your free shipping threshold, and congratulate customers when they meet it.
Ecommerce SEO improves the visibility of your Shopify site in Google searches. However, it can be difficult to know where exactly you need to make changes and how your store compares to others. The SEO Site Audit, Benchmark Hero app gives you a detailed analysis of your site to let you know what's working and what's not as it relates to search and your store's performance. It'll also help you find out why some pages aren't converting as much as you'd like.
Printful syncs with your Shopify store to let you sell print-on-demand products like t-shirts, mugs, posters, and more. When an order is made on your Shopify store, it's automatically sent to Printful, which will print and ship it to your customer on your behalf. There are no minimum order quantities or upfront fees, so services like Printful are a great way to get started quickly and avoid holding your own inventory.
Your Contact Us page for your Shopify store is a great way to make your brand accessible to customers and provide an avenue that invites them to ask questions. The Improved Contact Form app creates a pop-up contact form for your Shopify store so users can contact you regardless of which page they're on. It'll even tell you where that user is located and which pages they viewed before contacting you, so you can use these insights in your conversion rate optimization (CRO) strategy.
Klaviyo is a marketing automation software that connects to your Shopify store. With Klaviyo, you can build automated email sequences, target campaigns based on buying behavior, and get rich customer data to feed your overall strategy. Best of all, it was built with ecommerce in mind. It's free up to 200 subscribers and 500 email sends, making it great for stores that are just getting started building their email lists.
The Digital Downloads app is one of the best free Shopify apps. The easy-to-use app allows you to sell digital products on your Shopify store. Customers get access to content instantly, and product updates are automatically forwarded to customers. You can also mix and match to include products that are both tangible and digital in a single order.
Baymard Institute cites that more than 68% of online shopping carts are abandoned. If you're suffering from lots of traffic and little sales due to abandoned carts, you're not the only one— and PushOwl could be the answer you're looking for. Automated abandoned cart push notifications can help you increase sales and re-engage visitors to your site who have left.
12. Form Builder
Whether you need a form on your site to collect leads, to allow customers to submit custom orders, or something else altogether, Form Builder is the app to do it with. Create and customize wholesale, order, contact, inquiry, and any other type of form on your Shopify site. You can also set up automated thank-you or message confirmation responses.
In one Hawk Incentives survey, 67% of marketers responded saying that reward-based promotions have been successful in driving customer retention and loyalty. If you're considering your own referral- or loyalty-based customer rewards program, check out Rewards and Referrals by Swell. It accommodates both customer loyalty and referrals all in one place, with a free plan for stores with fewer than 100 monthly orders.
QR codes are making a comeback, and you can generate your own in a matter of seconds with the Shopcodes app. Shopcodes makes it easy for customers to simply scan the code with their mobile devices and make a purchase. You can feature these QR codes in packaging inserts, at pop-up shops, in your marketing materials, or your brick-and-mortar displays. Review your analytics to see which codes are most popular and analyze trends over time.
There are tons of data points to keep an eye on when running an ecommerce store. Compass will help you analyze more than 30 of these ecommerce metrics to judge the performance of your Shopify site. It'll then benchmark those analytics against your competition so you can see how you stack up. Compass will also give you personalized recommendations on how to further improve your store.
One of Google's considerations when it comes to ranking your site is your image optimization. In other words, images that are large in file size, not tagged with proper keywords, and not user-friendly can wreak havoc on your SEO rankings. That's where Bulk Image Edit comes in. The app will help make images smaller across your store to decrease page load time, as well as adjust alt tags and file names to be better optimized for search. Plus, it'll resize images for social media and add watermarks with your branding if you need them.
Upselling and cross-selling to your customers is a great way to increase cart size and average order value. With Upsell and Cross-sell Products, you can set up automated product recommendations based on relations between different SKUs, which you're free to customize as needed. This adds a more personalized and tailored experience for your users.
18. Infinite Options
Product personalization gives your customers the chance to be a part of the product design process. Infinite Options allows shoppers to customize their next purchase by adding text, symbols, numbers, and other design options. You can sell monogrammed, engraved, and custom printed items, giving buyers a more creative and hands-on buying experience.
Influencer marketing is a great way to build social proof and awareness for your brand. In fact, more than 90% of marketers who used influencer marketing in 2017 found it to be effective, according to Linqia. UserGems makes it easier for you to find influencers among your customer base who are actively promoting your brand and have an established, engaged audience. The app will send you a notification about influential customers who are sharing about your brand, and you can kick off a deeper relationship from there. With a free plan available up to 100 customers a month, it's a great way to mobilize your initial customer base to take your business to the next level
If you're looking for a way to increase sales with the traffic already coming to your site, check out the Sales Notification by MPS app. It uses social proof to show users which products others have bought. This helps to build trust with your brand to encourage sales by showing potential customers what past customers have purchased.
21. Tidio Live Chat
According to MarTech, more than half of customers are more likely to purchase if your site has live chat, and almost half are more likely to return. You can take advantage of the power of live chat with the Tidio Live Chat app, as well as Chatbots (up to 100 automation events on the free plan)to set up automated messages to answer common queries and capture sales 24/7.
Looking for more ways to build trust with visitors to your Shopify store? The Trust Hero - Trust Badges app can help you do just that. The app will create and display payment badges on your product pages, so that users feel more assured that their information and transactions are protected.
The Ultimate Sales Boost app is essentially a collection of CRO-focused features to help you generate more sales. With it you can use countdown timers and low stock alerts to promote scarcity, a proven conversion tactic. Or you can create trust with security badges, and optimize every step of the way—from the product page through to checkout.
24. Give and Grow
Consumers are putting more pressure on brands to practice corporate social responsibility (CSR). In fact, 76% feel that ethics and integrity are high priorities for a business, per the Business for Social Responsibility. With the Give and Grow app, both you AND your customers can contribute to a cause. Choose from more than 150,000 organizations and donate a portion of your sales to the cause. You can also display a contribution counter on your site.
If you want to use email marketing to promote your Shopify store, Privy can help you build your subscriber list. With it, you can configure a variety of email sign-up pop-ups, exit intent forms, automated email sequences, and other ways to grow your email list. Each of the forms are completely customizable, so you can create a look and feel that suits your site. It also syncs with MailChimp and Klaviyo to feed your overarching email strategy.
Visit the Shopify App Store for more apps
Shopify apps can unlock new functionalities which will optimize your site for a better customer experience AND more sales. While the apps above are some of the best free apps available in the Shopify App Store, there are plenty more to discover and leverage to power your unique business on Shopify. It all comes down to finding the best app that suits your unique needs.
Visit the Shopify App Store to browse even more apps by use case, and feel free to share your favorites in the comments. Happy selling!