Drawing from the widespread belief that everything’s bigger in Texas, SXSWi 2011 proved to be no exception. A small delegation from Shopify joined over 36,000 industry representatives in Austin to enjoy South By Southwest’s mesmerizing ballet of warm Texan hospitality and a frenzy of brilliant minds wielding cutting edge technology… oh, and a whole lot of BBQ.
South By (as people in the know call it) has always been known as a breeding grounds for emerging tech and this year was no exception. Beluga took a commanding lead as the most popular group messaging app, Hashable may soon put traditional business cards into extinction, and Hurricane Party will undoubtedly be the go-to SXSWi party finder for years to come.
Also of note was the amount of attention given to the little guy. Even though big name sponsors like Miller Lite and Chevrolet pumped infinite dollars into ethanol infused parties, it was the smaller companies that seemed to generate the most amount of buzz. For instance, Shopify’s Where’s Harley Contest was featured in a USA Today article, and people were tweeting more about Instagram and GroupMe than Pepsi and AOL.
Anyways, there’s no sense in tying to put a weeks worth of SXSWi fun into words, so check out the slide show below: