Who better to give practical advice than those doing it! Shopify is collecting tips for success from our top store owners. We’ll be posting the best ideas and suggestions weekly.
Here’s the first two:
“Choose a good domain name for your store. Having your own domain rather than using the subdomain supplied with your store adds credibility and professionalism. Choosing a good name can also increase visitors to your store. When I registered DrChristophersHerbs.com I saw an increase in sales due to the keyword density of the name itself. In fact, 66.74% of my traffic comes from search engines, most of them searching for “dr christophers herbs” which corresponds with my domain name.” - Addison Kirk of www.DrChristophersHerbs.com
“Customize your collections menu so visitors can shop by age, price point or recipient to take some of the guess work out of the gift-giving process. Be creative in naming your categories to entice your customers to shop your site in new ways. Customers will appreciate knowing what is “tops for toddlers”, “pretty-in-pink” or is a “great gift under $20”.” - Cathy of CBHstudio
Have a great tip you’d like to share? Submit yours at firstname.lastname@example.org