How to Design Your Online Store (with Zero Design Experience)

Design fundamentals to help you launch a store that converts visitors into customers.

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Ecommerce website design, from your homepage to checkout.

As an entrepreneur, you wear a lot of hats. Trying to design a website from scratch can be very time consuming and difficult if you don’t have any design experience or a creative background.

With Shopify’s themes, you have a headstart on the competition but you’ll still want to make your store’s look and feel your own.

In this course, you’ll learn how to design your online store without needing any coding experience. First, you’ll establish your brand and what you stand for. Then, you’ll develop your brand identity with a logo and color scheme. Finally, we bring everything together to create your beautiful, custom online store.

Design Your Store

Learn how to edit the look and feel of your Shopify store.

Make a Logo

Use Shopify’s online logo maker for a fast, free way to build your brand identity.

Mobile Design

Get in your customer’s shoes (and phone) and learn to design for the on-the-go shopper.

Sales-First Thinking

Looking beautiful is great, but is your online store optimized to make sales?

Meet your instructor

Stephan Peralta

For over 6 years, Stephan has led Sovi Creative as founder and creative director. In that time, his ecommerce agency has supported brands, large and small, from Budweiser to Unilever.

As an engaged member of Toronto’s ecommerce community, Stephan leads various meetups including Shopify Meetup TO, eCom Growth Hacking and many more, and has been a Shopify Expert for over 5 years.

In this course, Stephan shares his experience designing beautiful ecommerce websites for small startups and big brands. As a third-generation entrepreneur, Stephan understands what it takes to succeed in business.

Course outline

Start designing your online store the right way. Stephan guides you through first principles of ecommerce design. Afterwards, you’ll craft your own brand identity, launch a Coming Soon page and design your Shopify store.

By the end of the course, you’ll have your own beautifully designed online experience optimized to turn visitors into customers.


3-Step Framework for Designing Your Shop

Learn the fundamental elements of great online store design.

Begin module one


Building a Brand the Right Way

Create your brand architecture, then learn how to construct a brand identity with logos, color schemes and more.

Begin module two


Designing in the Shopify Theme Editor

Select the right theme for your business, then get started customizing it with your brand.

Begin module three

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“Just get started! Don't be scared to make mistakes; mistakes in the beginning are a must to succeed”

Dann Thorleifsson, Shopify Success Story,

Frequently asked questions

When does the course start?

Immediately. Shopify Academy’s on-demand courses can be started and paused to fit your schedule.

How much is the course?

Free! Shopify Academy has partnered with experienced instructors who have generously committed their time to help entrepreneurs succeed.

Who is this course for?

In short, non-designers. This course has been developed for people with little-to-no design experience. We understand you’re a busy entrepreneur, so with Shopify’s powerful website builder and Stephan’s unparalleled guidance, you’ll be well on your way to launching your own online business.

Is it expensive to design my own online store?

Your Shopify account can start for as little as $29/month which gives you access to hundreds of premade themes, many of which are free. With just a few quick clicks, you can have your online store running in minutes. If you’re new to Shopify, try a 14-day free trial and follow along with the course.

Register for Shopify Academy and get free access to…

  • On-demand courses
  • Live coaching calls
  • Business template library
  • Community of entrepreneurs